How to present to an audience of hundreds of eager buyers without leaving the office
Give a successful presentation, and right away you find a bunch of qualified prospects shaking your hand, checking out your web site, and calling your sales department. And that’s just the beginning.
Over time, you can expect to yield a healthy stream of new sales, especially if you give the presentation in a lot of different venues.
The only trouble is you can only put so many presenters in the field at a time. The costs of travel eat into your budget, and your company can’t perform at its best while your most talented people are at a hotel in Las Vegas.
That’s why so many successful nutraceutical companies also make good use of the second-best choice: A white paper that can reach a much larger audience at a fraction of the cost.
Once you have the basic information and copy together, it’s easy to work it into a video, MP3, podcast or other media. If you back up your white paper and its multimedia children with a strong publicity campaign, you can:
- Attract more qualified prospects, and make a strong impression long before your first meeting
- Have a tangible “gift” offering for new leads gain both credibility and increased media exposure
- Get higher search engine rankings for your website
- Set your company apart as a leader in your field
Marketing organizations such as Clickz Experts, Glazer-Kennedy, and Marketing Sherpa have long recommended information pieces and documented their effectiveness. Many nutraceutical companies are making full use of this tool. Are you?
As a nutraceutical copywriter, I’ll breathe life into the hard data about your products and create content that attracts prospects and begs to be seen. I’ll even take charge of putting it into the hands, eyes, ears and minds of your most important prospects.
Call me at 213-427-9288 or email Jacob@JacobBearCopywriter.com to hear more about what you can get:
- Engaging content that you can easily adapt to audio, video, print or ebook
- Press releases that grab the attention of your media contacts
- Web page copy that proactively encourages users to download your information
- Email and postcard campaigns to announce new developments to your colleagues, clients, and prospects
213-427-9288
http://www.NutraceuticalsMarketer.com
Or just contact me using the form below.
©2009 Jacob Bear 213-427-9288
