You don’t have to be a copywriter to learn from this. It applies to nutraceuticals as well as marketers in any industry.

In Los Angeles there’s a plumber who guarantees “our plumbers will arrive on time, and they won’t smell bad.” Have things gotten so out of hand that these are considered real benefits? (more…)

Can copywriters, advertisers, and marketers have a system to certify our effectiveness? (more…)