Ten years ago, could you have imagined this explosion?
Since 2006, attendance at some of the nutraceutical trade shows has grown by 11% or more each year. Even mainstream giants like Coca Cola have started producing ‘health products.’
This is an incredible opportunity, but there’s also a danger. (more…)
They’re watching you.
Long before you go to your next trade show, the prospects you’ll meet there are already looking at your website and listening to what you have to say. While they sip their coffee they’re scanning NPICenter.com for news about (more…)
When an embarrassing, negative story about your company hits the press, you have to act quickly to salvage the reputation and relationships you’ve spent years building. Let me give you an example.
A few days ago the story broke that unlicensed pharmaceutical and medical businesses were (more…)
I got a couple of complaints recently about an aggressive direct-mail campaign. They made up less than 1% of my total list, but they rightfully pointed out that I was (more…)
You don’t have to be a copywriter to learn from this. It applies to nutraceuticals as well as marketers in any industry.
In Los Angeles there’s a plumber who guarantees “our plumbers will arrive on time, and they won’t smell bad.” Have things gotten so out of hand that these are considered real benefits? (more…)
Can copywriters, advertisers, and marketers have a system to certify our effectiveness? (more…)
“Good Stuff man! (more…)
“I hired Jacob Bear to write a brochure to acquire some high-end clients, (more…)
There’s a reason a nutraceuticals copywriter would want you to watch an old fast food commercial. This 30-second video is an ingenious solution to a marketing problem that a lot of nutraceutical companies are dealing with.
You see, you probably know your product is superior in some measurable way–purity, potency, the presence of a specific chemical signature. Your challenge is to communicate this in a way that makes prospects sit up and take notice. (more…)
Years ago, when I lived in Topanga, there was a stevia plant in the garden. My roommates and I would chew on the leaves and joke about putting it in our coffee. A friend of mine who was hypoglycemic finally tried it, and predicted that (more…)
