This could be the biggest thing since antioxidants. And no matter where you fit in the nutraceuticals industry, there’s a place for you to get involved.

Paul DeLalla recently launched the eBay for natural products, at www.NutraNutra.com. Let’s look at what this means for your company and your future. This is far more than just a chance to buy and sell your stuff online. (more…)

What do your clients really want?

I went to the Anaheim SupplyExpo West convention this past week, and hit up as many people as possible with the same question:

What’s the most important criteria when you’re choosing a supplier?

Almost everyone had the same answer. A tiny handful mentioned price, and in the case of ingredients it was important to have lab-verified data. But above all, the overwhelming need among all of your suppliers (more…)

You’ll notice this month’s Marketing Ingredients* is coming out a bit late.

That’s because I’m off on an intelligence-gathering expedition. I’m attending the SupplyExpo West convention in Anaheim, California–and I’m not just going there for the food (although it’s certainly a tasty bonus).

I plan to learn everything I can about the nutraceutical ingredients and other factors that are most important to distributors, retailers, and ultimately (more…)

This should be obvious. There’s a really easy way you can get more recognition from your colleagues and attention from potential customers. If you keep a regular blog, you’ll set yourself up as an expert in your industry. (more…)

Response Magazine recently talked about a low-cost test for your advertising, before you spend a fortune on TV.

They suggested running a long radio spot with a script that’s similar to the one you plan to use for your TV commercial. Many long-copy radio spots have been successfully morphed into high-yielding infomercials. And if your radio spot bombs, you can change the script or the concept before you break the bank on TV advertising.

But very few nutraceutical companies rely on TV ads, and even a simple radio ad will cost your company thousands of dollars. So here’s an even easier way to test your copywriter’s ability, and possibly generate some leads in the process. (more…)

It’s another example of lying with statistics. The February 11 edition of Business Week ran a story about the way drug companies are stoking fears of (more…)

Last week I posted an article about the stunning amount of choice nutraceutical companies have when marketing to consumers.

They can represent themselves almost any way they wish, as long as they’re compliant with regulations. As a result, they get to set their price, earn handsome margins, and generally control their own destiny.

By contrast, contract manufacturers and suppliers of raw nutraceutical ingredients get boxed into commodity categories. You often have to compete on price, lab results, and maybe service/reliability if you’re lucky.

Today we’re going to look at one possible solution to this challenge. (more…)

The nutraceuticals industry is booming, but a lot of contract manufacturers and raw ingredient suppliers are left out of the biggest growth.

As a copywriter, I’m seeing more and more requests from Business-to-Consumer (B2C) nutraceuticals companies. This is a sign of a growing inequality. (more…)

Don’t tell anyone. There’s a simple way to stay on your prospects’ radar, but it won’t work if everyone starts doing it. (more…)

Marketing or sales?

If you’re in sales or marketing for a nutraceucticals company, you’ve probably seen the tug-of-war between these two sides of business. But when both your sales and marketing teams work together, you can realize extraordinary results. Here’s how. (more…)