They’re watching you.

Long before you go to your next trade show, the prospects you’ll meet there are already looking at your website and listening to what you have to say. While they sip their coffee they’re scanning NPICenter.com for news about your company.

If they’ve got your marketing literature in their hands, and they like what they see, you’ll be hearing from them. If your site has color and life and content that resonates, get ready to meet a lot of new prospects face to face at the next trade show.

But if you don’t have your best copy in place, well…this is how 80% of companies make their biggest trade show mistakes. They forget that most of the real work is done before and after the trade show.

The success secret that brings companies to the top of the industry

Most of your prospects get a feeling about your company through the words you choose. When you issue a press release, write a new web page, or create a white paper or brochure, shouldn’t it be the best possible representation of you? When you’ve engineered your website and literature to attract the best leads to your exhibit, half your job is done.

After the trade show, you can tip the odds in your favor by using carefully crafted follow-up messages to reach out and tap the key people you’ve met. And according to the Center for Exhibition Industry Research, four fifths of your competitors aren’t doing this.

There are only four essential elements you need to have in your content to really sing out above the “noise” of so many other marketing messages. The face your company shows on your website is critical, but it’s important to get a grip on this in all your media.

That’s why I’m offering a free report: 4 Secret Ingredients to Inspired Web Content and Follow-ups that Get Explosive Results
This report includes:

• 3 essential elements your website must have
• The heavy-lifting power tool that drives conversion
• One thing that will make or break all your marketing efforts

All you have to do is complete the form below, and I’ll send you your free report.

Copyright 2008 Jacob Bear

©2008 Jacob Bear 213-427-9288