There are two reasons that anyone looking for a professional nutraceuticals copywriter is going to end up right here.

The first reason is a dismal shortage of copywriters who understand the unique challenges and opportunities of our industry. The second reason is more simple: It’s because Jacob Bear knows what works.

He combines a natural, edgy, sometimes over-the-top creativity with a commitment to write copy that brings results. He’s studied the classic works of the masters, and was personally coached and mentored by Chris Marlow, one of the top copywriters in North America.

Jacob has also proven his street smarts by raising money for his university Annual Fund and selling in the highly competitive tourism industry in Rome, Italy.

If you need results-driven copy on your website or company literature, Jacob Bear has developed a 37-minute copy review session that’s designed to help you overcome the 5 common flaws in marketing copy.

To get on the waiting list for one of these dynamic sessions, click here. To learn more specifics about Jacob Bear and his background, from the halls of Academia to streets of Rome, read on…

How to Add Cool Spring Water to a Parched Campaign

As an end user of many nutraceutical and functional foods ingredients, Jacob Bear has valuable insights into the consumer market, which is a boon to manufacturers and ingredient suppliers.

As a copywriter, Jacob Bear specializes in helping you differentiate your business, get the word out to prospective clients, and make the most of every opportunity.

“Jacob can take simple, ordinary facts and present them in a way that’s exciting and interesting,” is a typical comment. “He explained my work better than I could,” said a happy client recently.

This ability to find the untold story behind a product, and tell it so that people can’t resist listening, has always come to him naturally.

Communicate the value of your products and ingredients, even to unimaginative skeptics who just don’t “get” it

Jacob Bear began using this skill as he earned a Bachelor’s Degree in Environmental Studies from the University of California at Santa Cruz. While he learned to interpret and present scientific data so the most dull-witted politician could understand it, he worked part-time tending rare plants at the campus Arboretum.

While studying herbs and earning his degree, he raised money for environmental causes. By constantly asking for money, he learned how to appeal to a person’s emotions while supporting his arguments with facts.

This was the beginning of his education in salesmanship. This is a skill which, ironically, many copywriters don’t have.

During a brief stint as a substitute teacher in English and Biology, Jacob learned how to engage a roomful of bored, disinterested students. He found he could grab their attention by directly involving them in interesting details about the subject.

The secret to writing mind-gripping copy discovered in an ancient Roman aqueduct.

It was through a sales job in Rome that everything finally came full circle. As part of an elaborate pitch for walking tours of Rome, Jacob had to lure a crowd of heat-stroked travelers into the Roman forum.

One day, he started an impromptu activity. The sun beat down on the eight marble pillars of the Temple of Saturn. A dozen weary tourists looked wistfully at a fountain where he stood.

He told them how much worse the heat was in ancient times, when soldiers had to patrol these same streets in heavy armor. He had the tourists stomp their feet to raise the dust, and invoked images of a thousand feet, a hundred hooves, and scores of wagons and chariots raising the same dust.

Then he drew their attention to the fountain, and asked if anyone was thirsty. He talked about the Roman aqueducts, of clear fresh water gushing from cool mountain springs. What a miracle, to bring that water to the heart of the city!

He pointed out that the same system brought water to Rome today. To the very fountain where he stood. He invited his listeners to have a drink, thanks to this refreshing feat of engineering.

Suddenly, nobody minded the blinding sun that glared down over the marble. In fact, passersby joined the crowd and listened eagerly to the rest of his pitch.

From this day on, he became one of the top sellers in his tour company. His colleagues, and even his boss, would come to the forum to watch how he engaged his audience and pulled them irresistibly wherever he wanted them to go.

Attract valuable leads and sales

As a copywriter, Jacob Bear uses the same storytelling skills that worked in the Roman forum to bring more valuable leads and sales to his clients. He has developed a seven-point system to directly involve the readers in his copy.

In addition to writing B2B copy for the Nutraceuticals industry, Jacob Bear publishes Marketing Ingredients, a monthly e-zine packed with tips on differentiating your company. With his strong background in sales, Jacob brings his clients invaluable insights that can help get the word out about your products and services.

In his free time he has covered the entire length of California and half of Italy on a bicycle, often feasting on wild, edible plants along the way. He now uses nutraceuticals on a daily basis, constantly keeps up-to-date on the industry news, and hasn’t been sick for years.

With his natural, story-telling style of writing, and his naturally health-creating lifestyle, Jacob Bear is a highly sought-after B2B copywriter in the nutraceuticals industry.

©2008 Jacob Bear 213-427-9288