You don’t have to be a copywriter to learn from this. It applies to nutraceuticals as well as marketers in any industry.

In Los Angeles there’s a plumber who guarantees “our plumbers will arrive on time, and they won’t smell bad.” Have things gotten so out of hand that these are considered real benefits?

I’m whining because had a problem with a vendor last month. They botched a mailing that was a key part of an important promotion. I responded in a completely reasonable manner by calmly hurling a large stapler into the wall on the other side of the room..

This incident really grated because it was the latest of several unprofessional, disappointing encounters I’ve recently had. But it got me thinking about a new way that nutraceutical-related companies can market themselves.

All you have to do is offer some kind of promise or guarantee beyond what’s required by law, and you’ll stand out.

Some companies have already made this discovery, but most of you aren’t really using it. Our industry is packed with exemplary models of professionalism and quality, but they rarely express this in their marketing.

In fact, if you make almost any promise of improved service, your words will wake people up like a refreshing breeze in a stifling desert.You can almost see their faces as they sigh with relief.

From time to time I reach the end of my patience. Usually when this happens I spend more money to upgrade to a better solution. I almost never regret doing this, and there are probably millions of people who would say the same.

So here’s the takeaway. If a one-man band working out of a home office will gladly pay more for quality, there must be a lot of other clients out there who will pay more for you, if you can offer better service and value.

You don’t need to come up with a new product, or even a new message. Just get the word out about what you already do.

You’re walking the walk, so why not talk the talk?