There’s a reason a nutraceuticals copywriter would want you to watch an old fast food commercial. This 30-second video is an ingenious solution to a marketing problem that a lot of nutraceutical companies are dealing with.

You see, you probably know your product is superior in some measurable way–purity, potency, the presence of a specific chemical signature. Your challenge is to communicate this in a way that makes prospects sit up and take notice. Wendy’s had the same challenge. Compared to McDonalds or Burger King, they had an extra ounce or so of meat on every burger.

But most consumers’ eyes glaze over like greasy french fries when you try to explain something to them with mere numbers. So Wendy’s found a way to dramatize the fact, and the results follow:

This really went viral. I was just a kid then, but I remember it. My friends and I would walk into McDonald’s and demand “Where’s the beef?”

And what about you? What’s your company’s equivalent of an extra ounce of meat? And how can you express this advantage in a creative, funny, and memorable way?